 UofL champs with Ferdinand's Ball founders Something that’s really astonished me about my new freelance gig is the amount of interest I’ve had in my PR and media relations services.
See, when I first envisioned going out on my own, I assumed that my only marketable skill — y’know, the one that would make money — was my writing. I mean, hello? I am a trained print journalist, so this seems like a pretty natural conclusion, right? Yeah, I pictured myself in my home office, dressed in yoga pants and a ponytail, tippy-tapping away on my MacBook Pro keyboard, completing assignments for corporate marketing departments, advertising and web agencies, industry blogs and local publications.
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 Anyone living in our fair city the past few weeks could not avoid at least an indirect exposure to college basketball. The national notoriety and solidarity that’s resulted from the University of Louisville teams’ success has been a fabulous boon for my hometown.
And I gotta admit, on a personal level, hopping on the team spirit bandwagon was a lot of fun. I was invited to a gathering at a local watering hole to watch the Final Four matchup between the UofL men’s team and Wichita. Going into it, I could have cared less who won. I was only there for the pizza and camaraderie. I wore red just so I wouldn’t get jumped in the parking lot, but I had no intention of losing my voice over a damn game. And then, tipoff. |
About Amy HiggsA former newspaper columnist, Amy takes her random, slice-of-life stories to the web. After 12 years, she's still just saying. Archives
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